Even though the Kansas City Chiefs face off against the San Francisco 49ers at Super Bowl LVIII, arguably the biggest star of the game won’t be on the field at all.
Taylor Swift has been as big a part of the buildup to Sunday’s spectacle as the players themselves, with the pop superstar’s relationship with Chiefs tight end Travis Kelce captivating the US.
Swift has attended 12 games this season in support of her boyfriend, in the process creating legions of new NFL fans
The Chiefs’ victory over the Baltimore Ravens on January 28 drew over 55 million viewers, the most ever for an AFC Championship Game, according to CBS Sports.
Prior to that, the playoff game between the Chiefs and the Bills was the most-watched divisional playoff game in history with over 50 million viewers, CBS said.
Kelce’s teammate and star quarterback Patrick Mahomes has certainly bought into the Swift-mania sweeping over the sport and credits the pop star for making the NFL more popular.
“I think it’s extremely cool for her to just be at the games and, obviously, she’s just here to support Travis [Kelce] in the best way possible,” Mahomes told reporters Tuesday, when asked about Swift bringing a new, more female, audience to the sport.
“It has done a great job of bringing more people to football and how great the sport is. Knowing that I’m a father to a daughter as well, I love that she watches the games and loves football as well.”
