After parting ways with longtime partner Nike, Tiger Woods has announced a new logo and apparel brand, Sun Day Red, to launch in 2024. Tiger Woods may no longer wear the Swoosh on the golf course, but he’s still available in “Sun Day Red”.
At an event Monday night near Riviera Country Club in Los Angeles, where Woods will return to the PGA Tour later this week, the 15-time major winner unveiled his new clothing line, Sun Day Red.
The new brand also features a new logo featuring a leaping tiger, replacing the “TW” logo that Woods wore for most of his career. The announcement comes less than a month after Woods and Nike announced the end of their 27-year partnership, prompting Woods to seek apparel sponsorship for the first time in his career.
See more It started with passion.
Competitive passion. Competing with yourself. Region. The course. Life. From this passion rises @SunDayRed. It began with passion. Competitive passion. Competing with yourself. area The course.
Life. For that passion He did not dare to go far from home because Sun Day Red was created in collaboration with TaylorMade, a longtime sponsor of the Woods Golf Club. in the hard goods market. However, Sun Day Red is a separate business unit from the larger company.
A press release called it “the beginning of a new chapter in the Tiger Woods saga.” “I’ve learned so much over the years and had a lifetime of experience adjusting my clothes and shoes to help me play better according to their construction,” Woods said. “I can tell you things no one knows I’ve done over the years. I’m ready to share those secrets with the world.
Sun Day Red embodies the love of the game and competition, and we’re people who share those values. , whether it’s on the track or in life. We try to put the athlete first when making product decisions.” The name of the brand comes from the tradition of Woods wearing a red polo on the final day of the tournament – a powerful color, according to his mother – but the phrase “Sunday Red” was strategically divided into three words.
At Monday’s party, TaylorMade CEO David Abeles said Woods paid attention to the “rule of three” and how “there’s power in the triangle” when starting the new company. The logo also refers to Woods’ 15 major titles (second all-time) as the tiger has 15 stripes.
Although Woods and Abeles confirmed that if Woods wins another major, they will redesign the logo to include the new stripe. Sun Day Red markets itself as a “premium active lifestyle brand” offering complete apparel and footwear for everyday wear, as well as luxury logo shirts, fleeces and hats.
According to the release, each piece features Woods-specific specifications, including advanced shoulder seams that promote full range of motion and unrestricted swing, two-way zippers and pocket seams that eliminate bulk, and collars and cuffs that are precisely designed and measured for optimal performance.
Woods will wear Sun Day Red this week at his foundation’s Genesis Invitational, where he hosts the tournament, but the brand will officially launch on May 1 and will be available at sudayred.com.
Woods’ future after Nike has been the subject of rumors since December, and although the association with Woods has ended, many other Nike stars – including world number one Scottie Scheffler, Rory McIlroy and Nelly Korda – continue to wear the brand. in competition.
At the PNC Championship late last year, Woods fielded questions about his future with Nike, offering only that he “continues to wear their product.” Rumblings of ‘s collaboration with TaylorMade, which was dropped by sportswear manufacturer Adidas in 2017, gained momentum last month when trademark applications from TaylorMade Lifestyle Ventures for the Sunday Red name and logo appeared on the US Patent and Trademark Office website .
Then came a series of cryptic tweets from Woods last week teasing Monday’s announcement. On another Saturday, Woods put the new Sunday Red logo on the velcro on his glove. Woods will make his first PGA Tour debut of 2024 this week when he hosts the Genesis Invitational.
It will also be his first official PGA Tour event since retiring in the third round of last year’s Masters and then undergoing ankle surgery. He played his first post-surgery tournaments in December at his own unofficial Hero World Challenge, finishing 18th in a 20-man field. Woods and Charlie tied for fifth at the PNC Championship in December. .
